10 October 2019
I am beyond honored to be profiled by SheWarriors as an example of a strong woman and a leader.
10 October 2019
I am beyond honored to be profiled by SheWarriors as an example of a strong woman and a leader.
11 June 2019
July 1st is almost here, and a new class of surgical interns will soon be in place. It’s an exciting and at the same time unsettling period. Many who are well past the trainee phase have been sharing suggestions on making the successful transition from student to doctor via social media using the hashtag #TipsForNewDocs.
I’ve had the opportunity to participate in panel discussions and “mixers” over the past several years, organized for medical students interested in a career in surgery. I always find these sessions stimulating. The faculty share stories of how we came to choose surgery, and convey to the next generation of surgeons what we love about our profession. The students always have many thought-provoking questions.
At a session a few months ago, a student asked a question that I had not heard before. Medical school and residency, especially for surgery, are grueling. There are some who become very hardened during that training period, and unfortunately a few do not “soften up” (return to being human) once their residency and fellowship are over. As these individuals advance into leadership roles, they can be challenging to work with, and even more so to train under. A student asked: “What do you think went wrong?” And the implication was “How can I keep that from happening to me?”
The faculty shared examples of some of the tools we use to cope with stress: create and nurture a strong circle of friends and confidants within and outside of medicine; maintain outside interests and hobbies; exercise; fight for the ever-elusive sleep. But we also acknowledged the importance of being honest with yourself if you are truly unhappy. Many described complete U-turns (made by themselves or colleagues) during training or even later in a career to get to a place where they felt comfortable. There is no shame is saying “I was wrong – this is not for me.”
Whether it’s taking time to go for a walk or re-thinking your career path, you owe it to your patients, your colleagues, your support staff, and most of all to yourself to pay attention to what feeds you. Life is short and too much is at stake.
spend the remaining time before internship to re-discover what really feeds your soul. Write it down. Refer to that list regularly. Fiercely protect what little free time you have and use it to do what feeds you
— Dr. Deanna Attai (@DrAttai) June 11, 2019
19 March 2018
I am often asked why I take the time to post on social media sites, and the answer is simple – it’s a way to reach patients and others who are interested in the content. As physicians, one of our primary roles is patient education, and there is a limit to how many we can reach in our daily interactions. With more and more patients searching online for health information, I feel that it is important that credible and accurate information is readily available. Online patient communities not only benefit from a physician presence, but physicians also benefit from being exposed to different perspectives and points of view.
Today’s Health News Review podcast features several physician bloggers (including me!) discussing why they blog.
8 November 2017
I was just featured in the “Observations” section of the British Medical Journal. For those who are not able to access “Operation Chocolate” on the BMJ site, I have posted it here.
Biography: Deanna Attai, 53, is a breast surgeon in Los Angeles who puts patient empowerment high on her priority list. Born to a New York medical family, she was educated at Vassar College and Georgetown University and practised in Virginia for five years before moving west in 1999. She was president of the American Society of Breast Surgeons during 2015-16 and is assistant clinical professor of surgery at the University of California, Los Angeles. Patient communication, she says, is “one of the joys of breast surgery and part of what drew me to the field.” She co-moderates Breast Cancer Social Media, a Twitter based breast cancer support group.
WHAT WAS YOUR EARLIEST AMBITION? I thought that the best job in the world was professional athlete. Unfortunately, I wasn’t good enough at any sport. However, I was good at science, and I was drawn to medicine probably because of my father’s influence. Once I got to medical school, surgery was the only specialty that really captivated me.
WHAT WAS YOUR BEST CAREER MOVE? After four years at a large group practice in Washington, DC, I moved across the country to Los Angeles to join a small group general surgery practice. I didn’t know anyone in LA, and I moved out there alone. After 18 months I left that practice, went out on my own, and then transitioned from general surgery to a breast-only practice. Looking back, I don’t know how I took those leaps—I was pretty fearless back then.
WHAT WAS THE WORST MISTAKE IN YOUR CAREER? Not focusing enough on my own health, especially after I went into solo practice.
HOW IS YOUR WORK-LIFE BALANCE? “Balance” implies that everything is moving along smoothly. In reality it’s a very active process, requiring constant adjustments. I learned, the hard way, to respect my limits. I’m now fiercely protective of my free time: I say “no” more often, and I say it without guilt.
HOW DO YOU KEEP FIT AND HEALTHY? Moderate exercise, gardening, and playing with my kittens. I’m in bed by 9 pm most nights. I follow a (mostly) healthy, balanced, plant based diet. I do consider regular doses of chocolate critical to my health, although this makes it harder to stay fit.
WHAT DO YOU WISH THAT YOU HAD KNOWN WHEN YOU WERE YOUNGER? That it would all work out in the end. I shouldn’t have stressed so much.
DO DOCTORS GET PAID ENOUGH? It very much depends on specialty and practice setting. On balance, yes, but those in private practice can struggle.
TO WHOM WOULD YOU MOST LIKE TO APOLOGISE? My staff. They bend over backwards for me and for our patients, and I don’t always let them know how appreciated they are. Shout out to Maggie, Ana, and Laura!
WHAT DO YOU USUALLY WEAR TO WORK? Scrubs. I like to be comfortable.
WHICH LIVING DOCTOR DO YOU MOST ADMIRE, AND WHY? My father, who is a retired cardiac surgeon. As a high school student I accompanied him to the operating room, my first exposure to surgery. Tagging along with him on hospital rounds showed me a completely different side of him, and his gentle way with patients has been an inspiration.
WHAT IS THE WORST JOB YOU HAVE DONE? During a college summer break I worked as a waitress at an all-night restaurant—the type of place people go when they’re drunk and need food at 2 am. That was interesting.
WHAT SINGLE UNHERALDED CHANGE HAS MADE THE MOST DIFFERENCE IN YOUR FIELD IN YOUR LIFETIME? The field of breast surgery and breast oncology has progressed thanks to researchers who design innovative and forward thinking clinical trials and the courageous patients who participate in these studies. Clinical trial participants don’t get nearly enough thanks.
WHAT NEW TECHNOLOGY OR DEVELOPMENT ARE YOU MOST LOOKING FORWARD TO? Non-operative ablative therapy shows promise for selected patients. Ongoing studies are evaluating whether surgery can be eliminated in patients who exhibit an apparent complete response to neoadjuvant therapy. It may sound strange for a surgeon to look forward to the day when we operate less, but there you have it.
WHAT BOOK SHOULD EVERY DOCTOR READ? It’s very important that physicians know the history of the disease they’re treating: you can’t have a good appreciation of where we are until you understand how we got here. One of the best books I’ve read about the history of breast cancer is Bathsheba’s Breast: Women, Cancer and History by James S Olson. Find the book that captures the history of your specialty.
WHAT IS YOUR GUILTIEST PLEASURE? Chocolate and sleep. And I’ve learned not to feel guilty about either of them: they’re necessities.
WHERE ARE OR WHEN WERE YOU HAPPIEST? Where I am right now. I’m very content with my current life and situation.
WHAT TELEVISION PROGRAMMES DO YOU LIKE? As kids we weren’t allowed to watch typical sitcoms or other mindless shows, so I never developed a taste for those. I’m an NBA basketball fan, so I love the halftime and post-game shows. And I do watch House Hunters (that one should probably go under “guilty pleasure”).
WHAT PERSONAL AMBITION DO YOU STILL HAVE? I go back and forth about writing a book: right now it’s a low priority, but that could change overnight. I’d like to learn to cook well—what I do every night is pretty basic. But I’m catching my breath after some major professional milestones and changes over the past few years. The next adventure will come when I’m ready, and that could be tomorrow.
SUMMARISE YOUR PERSONALITY IN THREE WORDS: Practical, focused, and empathetic, with a healthy side of New York sarcasm.
WHAT IS YOUR PET HATE? People who don’t keep their word or who have hidden agendas. Just be honest.
WHAT WOULD BE ON THE MENU FOR YOUR LAST SUPPER? Chocolate fudge brownies with vanilla ice cream.
WHAT POEM, SONG, OR PASSAGE OF PROSE WOULD YOU LIKE MOURNERS AT YOUR FUNERAL TO HEAR? I don’t think that I want a funeral. People may or may not want to mourn, but I don’t want a big show. Go out with some friends for wine and chocolate. Plant something. Adopt a kitten or a puppy.
IS THE THOUGHT OF RETIREMENT A DREAM OR A NIGHTMARE? A dream, but I’m not ready for it just yet.
IF YOU WEREN’T IN YOUR PRESENT POSITION WHAT WOULD YOU BE DOING INSTEAD? Rescuing stray kittens and tending to an organic vegetable farm.
3 August 2017
Alicia and Jody brought together patients, physicians, researchers and others who shared an interest in providing education and support for all impacted by breast cancer. Without Alicia, Jody and the #bcsm community, I would have never met Lori Marx-Rubiner, who died yesterday due to metastatic breast cancer.
Lori and I crossed paths during one of the early #bcsm tweetchats. She was the driving force behind the early LA tweetups, and in 2013 she wrote about one of our get togethers, noting that “it is at once an uneventful and deeply powerful few hours.” Her caption next to our group photo says it all: “How fabulous is this group??”
Shortly after we met online, Lori and I discovered that we lived fairly close to one another. We started meeting every few months for lunch or dinner. She was always very matter of fact and had a great way of breaking down problems or challenging situations. She was a great listener, and had a wicked sense of humor. After her diagnosis of metastatic breast cancer, we continued to meet, and our conversations delved deeper into issues of life, death and our own mortality. After my close friend and colleague was killed in a freeway accident, she was the first person I turned to when I was ready to open up and talk. As an “expert patient”, she volunteered her time to come to my office for a “lunch and learn” with my staff to discuss some common frustrations that patients experience when trying to navigate the healthcare system, so that they could better understand the patient’s point of view. She was an incredible and inspiring woman and I am so thankful that she was in my life.
When Donna Peach died in 2013, I posted some thoughts about how incredible it was that something like Twitter could bring people together in such a meaningful way. The connections that we make online translate into something very special when we meet “in real life”, or IRL. The virtual “group hugs” are wonderful, but the IRL hugs are truly magical. Lori and I shared many of those magical hugs.
Rest in peace, Lori. Rest in peace Jody, Donna, and all of the other women and men taken from this world way too soon. You are remembered with love. Thank you to the Universe for bringing Alicia and Jody together online. And thank you to Alicia and Jody, who had the vision to create such a special place for all of us – the fabulous online community that is #bcsm.
On April 15, 2016, I passed the gavel of the American Society of Breast Surgeons (ASBrS) to our new President, Dr. Sheldon Feldman. The weeks leading up to the meeting were filled with anticipation, anxiety, and a few nightmares. I had dreams that I slept through my Presidential Address, and that I forgot to prepare my slides. My nightmares stopped when 2 weeks before the meeting, I had the opportunity to speak with Dr. Chip Cody, my predecessor. He is a breast surgical oncologist at the Memorial Sloan Cancer Center in New York and a very experienced and polished speaker. He let me know that he also had nightmares before his Presidential Address – it wasn’t just me! The meeting itself brought many emotions, including a bit of last minute panic before the big talk, joy, and pride. Those words don’t do the emotions justice.
14 August 2015
It was hard not to get swept up in this one. Anyone who has frequented You Tube knows that certain posts go “viral”. Everyone gets caught up, there is a period of intense conversation and attention, and then it’s gone, replaced by the next trend. While I’ve been amused by some of these “current events”, I’ve never been an active participant. Until now.
A few months ago, This is What We Look Like launched. The purpose: “Promoting the presence, awareness, and progress of women in traditionally male dominated fields – Filling the web with images of women doing what is usually considered men’s work”. Images of women wearing t-shirts with slogans such as “This is What a [Drummer/CEO/Philosopher/Surgeon] Looks Like” began to fill the internet.
On August 5th 2015, the New York Times reported on the on-line campaign #ILookLikeAnEngineer. Fast forward a few hours, when General Surgery resident Dr. Heather Logghe posted the following on twitter:
— Heather Logghe, MD (@LoggheMD) August 5, 2015
A few tweets of support followed:
— Alison McCoubrey (@alison_doc) August 6, 2015
— Niraj J. Gusani, MD (@NirajGusani) August 6, 2015
Next thing you know, the internet was flooded with surgeons posting pictures of themselves, tagged with #ILookLikeASurgeon. All taking part in the celebration of surgical diversity. A Facebook page was started by surgeon Dr. Kathy Hughes.
The images are inspiring. Women from all over the world have participated. Men have joined in, “celebrating the diversity of surgeons and surgery itself”. Breast cancer patient and advocate Terri Coutee wrote about how the images humanize the profession. Even the TODAY Show took notice.
I jumped on board with 3 tweets:
— Dr. Deanna Attai (@DrAttai) August 12, 2015
— Dr. Deanna Attai (@DrAttai) August 10, 2015
and my favorite:
— Dr. Deanna Attai (@DrAttai) August 12, 2015
It is unfortunate that campaigns like this are still necessary. During many of my medical school interviews, I was asked “How can you think about becoming a doctor when you are going to have children?”. Never mind that I didn’t see children in my future even at that young age. On one of my interviews for general surgery residency, I was told by a senior surgeon that women were not generally welcome in the operating rooms at that institution – how would I handle that? I handled it by finishing that interview and skipping out on the lunch and afternoon program to catch an earlier flight home – that was clearly not a program for me.
My medical school class at Georgetown was about 40% women. However, as a general surgery intern at Georgetown in 1990, I was the only woman in the 5-year surgical residency program. There was only one female faculty member, Dr. Colette Magnant. I was one of only a few woman to finish the program as a general surgeon. However, it was a supportive program and I never felt that my gender was a barrier. Throughout my career, I have been mentored by incredible women and men. I owe the many women who came before me in medicine an enormous debt of gratitude, as I feel I’ve had a relatively easy time of things. One of my great pleasures today is working with young women including high school and college students, medical students and surgical trainees, to help show them that “it can be done”.
There are now a growing number of role models for women considering a surgical career. More and more women are filling department chair positions at academic and community institutions and are taking on leadership roles in professional organizations. I am proud to be serving as the current President of the American Society of Breast Surgeons and was happy to respond “no!” when asked if I was their first female president. I am the 19th President, and the 6th woman to hold that position. 52% of our members are women, and 56% of our leadership roles are filled by women, a point raised by Dr. Hiram Cody III during his Presidential Address in April 2015. In Dr. Cody’s words: “We are not an old boy’s club, and there is no glass ceiling at ASBrS”.
Women in surgery and other fields still face many challenges. But the #ILookLikeASurgeon campaign reminds us how many have successfully faced those challenges. My hope is that there will be no need for similar campaigns in the future.
15 July 2015
I’m not an active non-medical blogger. However, when Jackie Fox tagged me in a tweet on Sunday, I gave in to peer pressure, and put together a few “fun facts” that you might not know about me.
— Jackie Fox (@jackiefox12) July 12, 2015
Here you go – 15 Random Things About Me:
1. I was born in the Bronx, NY.
2. Deep down I am very shy. My mother used to tell me not to be a “scared rabbit” when I was around other people.
3. I have been the shortest one in my class since kindergarten. I didn’t go to pre-school otherwise I would have been the shortest one there, too. I used to be called Tiny Mighty Mo in elementary school. That stupid song still gets stuck in my head sometimes.
4. I still ask my sister, the English major, for grammar advice. I’d be lost without spellcheck.
5. I used to wonder about people who lived in California, given all the earthquakes. I moved to LA in 1999, and I wouldn’t live on the east coast again – I’m not a fan of winter. But I do get annoyed when it’s still 90 degrees in November.
6. I love NBA Basketball. Anyone who has seen me (all 4’11” of me) knows I could never play. I was a serious Michael Jordan fan. I saw his IMAX movie. 3 times. I still have the Sports Illustrated from his final championship. And a commemorative book. I’ve watched all of the Dream Team documentaries. I wish the Fun Police were still around.
7. Since 1999 I’ve been an LA Clippers fan. I usually pull for the underdog, which they were at that time. I had season tickets for a few years. It’s rare that I miss an episode of the NBA on TNT. I only like watching the games on TNT. The commentators on the other stations irritate me.
8. With the exception of the NBA I don’t watch TV. Except the occasional episode of House Hunters.
9. I love living on the west coast because I can stay up for the late basketball games, and still get to bed at a decent time.
10. Ideally I’m in bed by 9pm, 10 at the very latest. I eat about 5 times per day, at very regular intervals. Lack of sleep or food makes me incredibly cranky – ask my staff.
11. I have a serious chocolate problem.
12. My biggest influence and mentor during my surgical career has been my father.
13. I used to hate gardening. My mother grew all sorts of things. She would drag us to nurseries on the weekends and we’d be there for what seemed like hours. So how do I currently spend my weekends? I tend to my garden, read gardening books and seed catalogs, and go to nurseries.
14. While I enjoy traveling to new places, there’s no where I’d rather be than my vegetable garden. It feeds me in so many ways. Thanks to the milkweed, I have plenty of monarch butterflies.
15. My cat has no name, but after 14 years, she actually responds (when she feels like it) to “Sweetie” or “Good Girl”. She’s a scaredy-cat that I got from a shelter when she was barely 3 months old. She’s gotten much bolder in her old age. Here she is eating my breakfast when I got up to make some tea. As she gets older I let her indulge. Life is too short.
There you have it. 15 random things about me.
27 December 2013
I was recently featured in the December 2013 issue of Oncology Times, in the Profiles in Social Media section. I was interviewed by Lola Butcher, and in case you are not able to access the article, I have re-posted it here. This explains how I became involved in social media and how this involvement has impacted both my professional and personal life.
Twitter Bio: Breast Surgeon, #BCSM Co-Moderator, Teacher, Advocate, Author, Organic Vegetable Gardener, and Gluten-Free
Facebook Bio: Dr. Deanna J. Attai is a breast surgeon dedicated to state-of-the-art minimally invasive care for women with benign and malignant breast disease. Areas of expertise include ultrasound, minimally invasive breast biopsy, cryoablation for benign and malignant tumors, and accelerated partial breast irradiation. Dr. Attai is actively involved in research and patient and physician education in addition to her busy clinical practice.
Deanna Attai, MD, a private-practice surgeon in Burbank, Calif., is best known in the social media world for her leadership in the Breast Cancer Social Media community, including her role as co-moderator of the BCSM TweetChat every Monday evening. She is featured in 25-and-counting videos on her YouTube channel. She blogs regularly about breast cancer topics on her website; shares personal reflections on her wellness blog; and promotes breast cancer awareness and knowledge on her Facebook page.
Like many physicians, she initially was dubious about the benefits of social media and waded in only to support a professional organization. A lot has changed since then.
“If you had told me a few years ago that not only would I be on Twitter, but I would be driving an hour and a half to the funeral of a woman I got to know through Twitter and that I would have this huge following on social media, I would have never believed it because this is so far removed from anything I have done previously,” she said.
“But this has changed me personally, it has definitely changed me professionally, and all for the better. And I can’t imagine practicing without it at this point.”
How did you get involved in social media?
“It’s all the fault of the American Society of Breast Surgeons [ASBS]. I am chair of the communications committee, and in 2011, the staff person I work with and I thought that we might be able to use social media to increase the visibility of our organization and also offer patient education.
“I had to go before the board of directors and explain why, as an organization, we need to be involved in social media. And I can tell you, I got a lot of blank stares at that meeting.
“Before I went to the board meeting, I set up a Facebook page for my practice. And then I opened a Twitter account, and I just started following and listening. I followed a lot of cancer organizations, I followed a lot of news media organizations. I started following some professional organizations. And then, I started noticing the conversations that were going on specifically related to breast cancer among patients and advocates.
“The first time I realized that I really have a role on Twitter was one night when two women on Twitter were discussing one of their friends who had just been diagnosed with Paget’s disease. One said, ‘Her doctor told her she needs a mastectomy, but I also read that maybe she could get an MRI.’ And I just sort of watched these women with a little bit of horror, thinking, why are doctors not answering these questions? So I kind of butted in and said, ‘I’m a breast surgeon, can I give you any guidance?’
“And I ended up doing the same thing that I do day in and day out if a colleague or friend calls me and says, ‘My mother was just diagnosed—what do I need to do?’ I explained the usual workup for Paget’s disease and the surgical options, depending on what the MRI showed. I found out where in the country she was located, and I got on the American Society of Breast Surgeons website to find a couple of ASBrS members in the area in case she wanted a second opinion.
“I got an email from that woman about a month later, saying the patient had the MRI, the cancer was localized, she had a lumpectomy—and thanking me for my help. That was when I realized there are so many patients who are just not getting the information they need from their physician, and they are going online to look for information whether we are there or not.
“So I think it’s part of our responsibility as physicians to make sure that the information is accurate, and that people are getting the answers they need. And even if we just raise a couple of questions that they can take back to their own physicians, then we’ve done our job.”
The #bcsmchat on Twitter is the envy of every medical community that is interested in social media. What makes it so successful?
“Two breast cancer survivors who are very active on Twitter—Jody Schoger [@jodyms] and Alicia Staley [@stales]—started the breast cancer social media weekly chat in July 2011. I missed the first one, but I joined the second, and basically have participated ever since. I came on as an official co-moderator in October 2011.
“The success is due to the integrity and the vision of Jody and Alicia. When they first found each other on Twitter, they realized that no one was really talking about breast cancer in a constructive way. A lot of times the people who are online looking for information about cancer have not had a pleasant experience with their diagnosis and treatment and they need to discuss issues or problems. So Jody and Alicia sought to provide a supportive environment and evidence-based information and avoid perpetuating media hysteria and misinformation.
“The community essentially polices itself. Some people come on to the chat trying to promote their specific agenda and companies come on to promote their products, and that gets shut down very quickly.
“We are having docs join in left and right, and it’s fantastic. The patients absolutely love it because they have this whole network of specialists that are available to them, even outside of chat hours. Patients sometimes send out a tweet asking a question about a study or something they have read, and they will tag a couple of us and we all respond. It provides us a good opportunity to help empower and educate patients.
“Jody, Alicia, and I come up with weekly topics. I tend to take the lead when we are talking about medical things. For example, when we did a chat based on the American Society of Breast Surgeons’ meeting in May and the American Society of Clinical Oncology Breast Cancer Symposium in September, I basically rounded up the docs who were going to be involved, came up with the topics, and I moderated.
“If Jody is leading the discussion on a certain topic, I’ll be the one in the background, fielding the side questions or the things that may not be exactly pertinent. So we often have multiple conversations going on at once. It often takes the three of us to keep it under control.
“One week we had a topic scheduled, and two of the group members, both with end-stage metastatic disease, died that morning, within hours of each other. So, that night we spent most of the chat talking about them—the issues of death and dying, but also honoring our members.
“Jody and Alicia and I all kind of patrol the hashtag (#bcsm) during the week. People will send out tweets using the hashtag—maybe it’s someone who has written a blog post, maybe it’s somebody posting an article, sometimes it’s someone saying, ‘First day of chemo today; I’m scared.’ We call it our ‘bat signal,’ and we tell people if they have any questions or issues during the week, just send out a tweet with #BCSM and we’ll all come running.”
How has social media affected your practice?
“You don’t use social media to get patients. I don’t think anyone will come to me just because I have a good Facebook page or because I’m on Twitter. But Twitter gives me a huge network—just like it does for the patients—of specialists all across the country that I draw from, personally and professionally, for my own education and for what I can provide to my patients. And these are some of the leaders in their field. So I have access to the best and the brightest in medical oncology and surgery and other specialties.
“Also, the interactions I have with patients on Twitter have made me realize just how difficult our treatments really are for them. Of course, we see the patients who come to our offices and we ask them questions, but when we hear these women talking online, it lets us see what happens behind closed doors. It gives us a window into what really is going on with our patients and how our treatments and our words really affect them.
“This has changed the way I interact with my patients. I am much more aware that they are putting on their happy face when they come into the office. The reality is I just have to dig a little deeper to get to the issues that are concerning them.”
What is the #bcsm-LATweetup?
“There are several of us who are in southern California, and one of the #bcsm members came up with the idea that we should all get together. So maybe five or six of us met—that’s a Tweetup—and it was like we were all long-lost high school friends.
“When we scheduled the next one, another member, Donna Peach (@danceswithpens), said she wanted to come. She was a writer by trade and a dancer and such an incredibly warm and loving person that we all really gravitated towards her.
“By the time our TweetUp was scheduled, it was clear from Donna’s blog and her tweets that she was not well and probably towards the end stage. While we were sitting at the restaurant waiting for her, one of our group, Lori Marx-Rubiner (@regrounding) got a text saying Donna’s husband couldn’t find a handicap ramp—Donna was in a wheelchair by now—and they were going to turn around and go home. And Lori got up from the table, ran out, and basically stopped traffic to help get Donna out of the vehicle and wheel her up to the table. And we were all together for about an hour.
“Donna made such an impression on us that when she passed, it was like we had known her all our lives. Three of us drove down to the funeral. We had known her for only a little while, but she was a family member.”
What advice do you have for physicians who have not yet tried social media?
“When I started using Twitter, one of the first things I did was look at organizations like the American Cancer Society and check who is following them and I would start following some of those people. That led me to a few patients and advocates who seemed to have a prominent voice, and I looked to see who was following them and who they were following. And that is how I started figuring how who I need to listen to. There were many I started following initially whom I later un-followed because their voice wasn’t anything I wanted to hear.
“The best way to start is just to go in and look and listen. And you will figure out where your community or where your niche is. Or you may never say a word. You may just use it to soak in the information, and that’s perfectly fine. The whole world is open to anyone, which is incredible.
“Also, don’t be afraid as a physician in social media to humanize yourself. I put a lot of my garden stuff on my blog and on my Facebook page. I’ll get more ‘likes’ when I post vegetables from my garden than any breast cancer story that I post. And the feedback that I get, both from my patients and from the people that I haven’t met but who follow me online, is ‘Oh, my gosh, the doctor is a real person.’”
06 April 2013
Today I had the privilege of attending a memorial service for a woman that I met only once. I initially got to know her on Twitter. I attended the memorial service with 2 women who I also met on Twitter.
If you had asked me about Twitter 2 years ago, I would have said that it was about celebrities talking about what they had for lunch. I wasn’t interested, and I certainly didn’t have the time. For various reasons I set up an account, started listening, and then started tweeting and interacting. And in doing so I stumbled upon the most remarkable community. Not just a group, and so much more than a chat – a real community. I got to know some incredible people. Online. A common criticism of online interactions is that they are superficial and not “real”. My experience has been the complete opposite. We’re drawn to each other due to common experiences and common goals. Those relationships and bonds are solid, made even more so when we have the opportunity to meet “in real life”. We are there for each other, during good times and bad, for better or worse. We are #FearlessFriends.
Donna Peach passed away due to metastatic breast cancer on March 26, 2013. I initially got to know Donna her through her blog. She was a gifted writer, a dancer and so much more. One thing that was clear from her writing was that she loved life and everything about it. When we met approximately 2 months ago, even though she was suffering due to the progression of her disease, we were all struck by her beautiful smile and her incredible spirit. She touched us all – I made the comment after we met that it seemed like Donna had done a little bit of everything – and all of it with a huge smile on her face. Lori wrote about the meetup, capturing Donna’s spirit. I would never have met Lori if it were not for twitter, and we live less than 10 miles apart. Carmen also accompanied us to the service today – another lovely addition to my life. Jody, Alicia, and too many more to mention. All because of twitter. They have touched me personally and professionally. I cannot imagine my life without these women.
The tears we cried today at Donna’s service were real. The hugs we shared were real. The sentiments expressed today by those that knew her well were the same that Lori, Carmen and I expressed. Don’t let anyone tell you that online relationships are not real. Some of them are. I only knew Donna for a short time, but I am grateful for the interaction that we had. I will treasure the memories and will remember her spirit.
Rest in peace, Donna Peach.